pw-kb

Disable appointment requests on AAMCO.com

Wed, 01 Mar 2023 14:56:41 GMT

Go to "SiteSettings" - Example: http://admin.pwmedia.net/SiteSettings/Edit/403

Check out all appointment options available and enable what you would like: (you can search the page with ctrl+F for "app")

"Should Block Sunday App Scheduling"
"Are App Hours According to DB" (according to business hours)
"Disable same day appointment"
"Disable appointment for the next 24 hours"

QR Code Instructions

Wed, 29 Jun 2022 17:16:44 GMT

If a client wants a QR code for Google reviews, please confirm if it is a Google reviews page or leave a review page. Examples:

Google My Business reviews page https://search.google.com/local/reviews?placeid=ChIJ9eLn8seFwYkRLGipXn7DSBA
Leave a review page https://search.google.com/local/writereview?placeid=ChIJ9eLn8seFwYkRLGipXn7DSBA

We will also need the following:

Business name on the Google Business Profile
Business address

Instructions for creating a QR code (Method 1):

1. Go to https://www.photopea.com/

2. Click on new project and select any size. In this example, I used YouTube Profile 800 x 800 px

4. If this is the first time creating QR Code using Photopea, go to Window > Plugins at the top navigation menu. If not, go to Step 6.

5. Search for QR Code Maker by hxim and install the plugin. You can close the window after installing.

6. The QR Code Maker icon should show up on the workspace now.

Enter text or URL
Set Error correction to High
Click on Insert to Photopea button

7. Make sure the QR code image layer is selected

8. To remove the white spaces around the image: Click on the Crop Tool on the left menu, then click on Current Layer at the top bar and press enter .

9. Go to File > Export as > PNG to save the QR code to your computer.

10. Test the QR code on a mobile device

Instructions for creating a QR code (Method 2 - if you can't access https://www.photopea.com/ ):

Search the business name and address on this link: https://www.brightlocal.com/free-local-seo-tools/google-id-and-review-link-generator/
The review links for the QR code are listed under the following section:
View Google My Business reviews
Get more reviews
Open Microsoft Edge
Paste the link from step 1 above to the web address bar
Right-click on the page, and select “Create QR Code for this page”

8. Click on the “Download” button. (The image is usually saved to the Downloads folder)

9. Locate the image file, right-click and select rename from the menu, and rename the file to - CID-QR-code.png

Example: PointPleasantNJ_7328991600-QR-code.png or SushiKing_4109971269-QR-code.p ng

The QR code should look like this:

Addi tional Resources:

bitly.com - URL shortener
UTM Builder

Why am I getting so many spam calls? And what can PW Media do to stop them?

Thu, 16 Jun 2022 12:48:36 GMT

Spam and robocalls are a nuisance, but we may be able to help if you suspect they are coming in on the tracking lines we provide for your marketing.

Just send an email to us at helpdesk@pwmedia.com . Please include the date, time, and caller ID of the spam calls and we’ll check the tracking system.

If we see that you are getting a lot of spam calls from one or two phone numbers, we can block those numbers in our system.
If we find one of your tracking lines is receiving a large number of spam calls from several different numbers, we can replace your existing tracking lines with a new number.

What to do if AAMCO requests access to an AAMCO Center’s data

Tue, 19 Apr 2022 13:57:55 GMT

If AAMCO requests access to an AAMCO center’s data by emailing the center owner and cc'ing you for approval
Wait for the center owner to provide written approval
Once written approval is received, forward that approval email to toni@pwmedia.com
Submit a helpdesk request to provide the centers data to AAMCO
Once you get the card back, and all access was provided as requested, then reply to all to the approval email:

Address the center owner, "Per your approval, we have provided AAMCO with access to your center's data." In a new paragraph Address the AAMCO marketing manager who initiated the request and provide him the data access details.

Example Reply Email:

Hi [Center Owner’s name] ,

Per your approval, we have provided AAMCO with access to your center's data.

[AAMCO marketing manager’s name] ,

You may access the data via the AAMCO marketing account as follows:

Beta Dashboard:

[Place Beta Dashboard link here]

Calls Dashboard: (if with PW phone provider)

https://calltrk.click2dash.com

Calls Dashboard: (if with AAMCO phone provider)

http://click2dash.com

[Signature]

**Very Important:** The backend team cannot provide AAMCO the centers data access without:

The center owners written approval
The written approval having been forwarded to toni@pwmedia.com

How to add a user to Business Profile

Wed, 16 Mar 2022 14:42:32 GMT

Note: Only Primary owners and Owners can add other users to share management of a profile.

Sign in to manage your Business Profile
If you have multiple businesses, select the profile you want to manage

Email template - How to grant PW Media access to GBP (formerly GMB)

Tue, 15 Mar 2022 18:23:55 GMT

Hi [Owner]

To optimize the Google My Business page for [ business name ], we need Manager Level access to their GMB listing. There are two options to grant us access to this listing. Please select one of the options below and let me know so that I can look out for the email from Google.

Option 1: PW Requesting Access to the Google My Business page via email

PW Media submits a GMB access request to Google.
An email from Google will be sent to the primary owner (or the email associated with GMB) notifying them that bpm@pwmedia.com has requested management of [business name] on Google My Business.
Click on the "Review Request" button to approve the request.
Once the request is processed, we will get a notification via email with access to the listing.

NOTE: You or the current profile owner has 3 days to respond. If you or the owner does not respond after 3 days, PW Media will need to be added manually. To do this, please see option 2.

Option 2: Manually adding PW Media to the Google My Business page

Click the link below and open the location you'd like to manage - Google Business Profile Dashboard
In the menu on the left, click “Users.”
At the top right, click “Invite new users.”
Enter the email address bpm@pwmedia.com .
To select the user's role, click “Choose a role” and then click “Manager.”
Click “Invite.”

PW Media will then have access to the GMB profile.

Please note that PW Media cannot optimize your GMB business profile until you share access to the listing with us by one of the above options.

If you have any questions or need assistance, please don’t hesitate to contact me.

Thank you,

[ Account Manager’s name ]

MDI banner - Best practices

Thu, 21 Oct 2021 20:18:44 GMT

For the MDI banners, they should be 1366x500 and because the website is built on a modular design interface, the important part of the image should be in the center, here’s an example.

How to change the order of services in MDI

Wed, 21 Apr 2021 12:39:14 GMT

See attached screenshot.

In BO "Dealer Services":

Choose dealer
Click on "sort" (top of page, next to "new")
Move desired item
Hit "Save"

Whitelist Email in AOL

Mon, 18 Jan 2021 18:02:12 GMT

Title: White list email in AOL

Subject: [Organization Name] | White list email in AOL

Hello [Customers name]

Here’s a link with information and instructions on white listing emails in AOL.

https://www.whitelist.guide/aol/

The email address you will need to white list is, ignition-noreply@pwmedia.com.

Thank you,

[Employee signature]

What we need to know when a center is being suspended by the AP

Tue, 22 Dec 2020 14:09:49 GMT

Here is what we need to know when a center is being suspended by the AP chairman.

a. Are they suspending all services?

Website
Campaign
Remove from AP site

b. If they said all services, what do they want us to do with the tracking lines? Options are:

Deactivate and return them
Redirect the calls to go to (800) GO-AAMCO
Leave them as is in place

If they are not already copied, you should copy AAMCO marketing on the request, as they need to know which centers marketing is suspended.

MDI Dealer - New "Leave a review" option

Wed, 09 Dec 2020 14:37:50 GMT

There is new feature available to MDI websites, allowing to add "Leave a review" link to an MDI website, on: Reviews widget, Reviews page.

Link can be added via CMS "Dealer Details" > "Write a Review Link" text box
Once URL is added the link will show on the website. (allow 5-10 minutes for cache refresh)
To remove the link from the website, simply remove the URL from the CMS.

Beta Dashboard - Client doesn't have a g-mail account

Tue, 03 Nov 2020 16:47:45 GMT

If a client does not have a g-mail account, they might have to create a Google account using their shared email to access the beta dashboard.

If you do not have a Google account under the shared email, please CLICK HERE to setup a new Google account using the shared email. and then I hyperlink CLICK HERE to this https://accounts.google.com/signup/v2?flowName=GlifWebSignIn&flowEntry=SignUp

Example email:

Dear Enrique,

Please click this link to access your beta dashboard: https://datastudio.google.com/s/ik9LfT1-wVk

The beta dashboard is shared with your email glendaleaamco@aol.com .

If you do not have a Google account under the shared email, please CLICK HERE to setup a new account.

To access your call dashboard, please go to calltrk.click2dash.com. Also, as requested, we will start serving your Google Ads starting at 8am on the weekdays only.

If you have any questions please let me know.

Best,

Your Signature

Online Appointment Form | Disable same day appointment

Thu, 29 Oct 2020 14:17:55 GMT

This feature is now available in the system.

To disable same day appointment:

In MDI - dealer / region

See CMS Basic Setup - https://mdiadmin.pwmedia.net/Dealer

and go to - "Disable same day appointment (Dealer & Region forms):"

In AAMCO.com form

See D10 CMS, Site Settings - http://admin.pwmedia.net/SiteSettings/

and go to - "Disable same day appointment"

Display (Remarketing) Ads | Image information

Wed, 22 Jul 2020 14:12:18 GMT

Image spec's for Google Display Ads

File types

Formats GIF, JPG, PNG

Max. size 150KB

Ad sizes

Square and rectangle

200 × 200 Small square

240 × 400 Vertical rectangle

250 × 250 Square

250 × 360 Triple widescreen

300 × 250 Inline rectangle

336 × 280 Large rectangle

580 × 400 Netboard

Skyscraper

120 × 600 Skyscraper

160 × 600 Wide skyscraper

300 × 600 Half-page ad

300 × 1050 Portrait

Leaderboard

468 × 60 Banner

728 × 90 Leaderboard

930 × 180 Top banner

970 × 90 Large leaderboard

970 × 250 Billboard

980 × 120 Panorama

Mobile

300 × 50 Mobile banner

320 × 50 Mobile banner

320 × 100 Large mobile banner

*Animated ads (GIF)

Animation length and speed:

Animation length must be 30 seconds or shorter

Animations can be looped, but the animations must stop after 30 seconds

Animated GIF ads must be slower than 5 FPS

Additional information may be found: https://support.google.com/google-ads/answer/1722096

Template Email- Acct. Manager out-off-office

Wed, 22 Jul 2020 13:21:25 GMT

Good morning ____________,

[Acct manager name] is unexpectedly out of the office today and had ask that I email to let you know that the call you have with him, scheduled for today, is canceled.

[Acct manager name] will reach back to you in the next few days, to reschedule.

Should you need imitate assistance, please email helpdesk@pwmedia.com or call 1.866.291.9850

Thank you,

[Signature]

Unique vs. Total Leads. What is a “unique lead” and am I paying each time a customer calls back?

Thu, 22 Aug 2019 13:02:13 GMT

POSSIBLE EXPLANATION

Leads are based on the calls that were generate through the tracking lines associated with a specified source (I.E. PPC, SEO, LL, Etc.) plus any online appointments.

Within any given date range, if a customer calls from the same number multiple times, the tracking system will pick up that it is the same caller and it will only be considered as one unique call.

Additionally, you only pay when someone clicks on an ad - not for each phone call.

While it is possible that a user is searching each time and clicking on an ad, we often find end-users will save a number in their mobile phone to reach a business.

Why am i bidding on my Brand terms?

Thu, 22 Aug 2019 12:59:12 GMT

**POSSIBLE EXPLANATION**

1. Anyone can bid on any keyword

2. That may including your competitors bidding on your (brand/company) name or keyword. 3. There are times where users often click the first ad that is shown in a search.

4. By bidding on your keyword, competitors may introduce themselves as alternative ("...Why go somewhere else, come to us..."), By including your branded terms in the bid, this allows your ad show to show when someone is searching for you.

5. Having branded terms may assist in conversion, especially of your location does not show well in LL or SEO

5. Showing in ads alongside strong LL and SEO, helps amplify brand awarnance

Does PW offer a reviews program?

Mon, 19 Aug 2019 12:56:59 GMT

PROGRAM IS CURRENTLY SUSPENDED

We offer several solutions for reviews

Customer Review program

DESCRIPTION:

PW Media’s Reputation Management Program involves the following:

We call customers to get reviews

We post GOOD reviews on your website

We provide you with a list of customers that were unhappy with their service.

We offer a 50% off coupon to your customers for posting their good review onto your Google local listing.

The reviews we post on your website are 100% real customer reviews from people that have patronized your center! The beauty of this program is, it doesn't have to run forever... it's a month to month program. But what better way to keep in touch with the pulse of your customer?

The cost per month

Up to 30 customers = $150 (Recommended for a 3 month test cycle)

Up to 100 customers = $350

Up to 200 customers = $500

One-time set-up fee $150

The benefit is:

1. getting positive reviews on your site (SEO value as well as potential customers see the real!! reviews)

2. Customers remember that you called to check on service, (most business don't call to follow up)

3. if a customer is unhappy, we may be able to catch it before they potentially post bad review and provide you the information for the opportunity to correct any issues with that customer

Next step | If customer is interested in the program

1. Let the customer know xyz

2. email helpdeskboard@pwmedia.com with:

- xyz

ROI REPORT EMAIL

Tue, 12 Mar 2019 23:53:34 GMT

When you are ready to send an ROI report to client, below is proposed template for that email.

To Learn more about the ROI report, please visit this page.

**ROI REPORT EMAIL**

IF someone requests an ROI report or if you suggest an ROI Report:

*Email subject: [Center Name] | ROI Report*

*Email Body:*

Hi [Dealer name],

We recently ran a ROI report for your center [AAMCO center name]

In the attached report, we were able to match around X% of the calls with X% ROI. To put this in perspective, when running an ROI report, we typically look for around 20-25% match rate and expect about 700-800% ROI. In this case XYZ....

There are a number of reasons why we might see a lower match rate, including call quality, the manager's ability to convert leads as well as completing the data in AMS as fully as possible.

LOW or OUT OF FUNDS EMAIL

Tue, 12 Mar 2019 23:51:48 GMT

When a client's campaign is low on funds or budget exhausted and you need to reach out to the client, see below 2 suggested email templates you can use.

Note that in order to determine if client is low or out of funds, you need to visit "low funds alert". You may find it here

**LOW/OUT OF FUNDS EMAIL | Version #1**

Send this when clients PPC campaign is either low or out of funds.
Review "low funds alert sheet" to decide if low/out.

Hi [Dealer name],

I was notified from Accounting that the campaign is starting to run low on funds.

I see that you normally add $X but did you have another amount in mind you would like to supplement?

Please let me know.

Sincerely,

[name]

**LOW/OUT OF FUNDS EMAIL | Version #2**

Send this when clients PPC campaign is either low or out of funds.
Review "low funds alert sheet" to decide if low/out.
Especially if the center is projecting a higher call volume.

Hi [Dealer name],

I wanted to reach out as I was notified from accounting that the campaign is running low on funds.

Currently the center has X unique calls for the month and is projecting around Y unique calls for [month] (last month there were Z).

Based on the current spend and activity, I would recommend adding $X. Please let me know if you would like to supplement that or another amount.

Sincerely,

[name]

pw-kb

Disable appointment requests on AAMCO.com

QR Code Instructions

Why am I getting so many spam calls? And what can PW Media do to stop them?

What to do if AAMCO requests access to an AAMCO Center’s data

How to add a user to Business Profile

Email template - How to grant PW Media access to GBP (formerly GMB)

MDI banner - Best practices

How to change the order of services in MDI

Whitelist Email in AOL

What we need to know when a center is being suspended by the AP

Here is what we need to know when a center is being suspended by the AP chairman.

MDI Dealer - New "Leave a review" option

Beta Dashboard - Client doesn't have a g-mail account

Online Appointment Form | Disable same day appointment

Display (Remarketing) Ads | Image information

File types

Ad sizes﻿

Template Email- Acct. Manager out-off-office

Unique vs. Total Leads. What is a “unique lead” and am I paying each time a customer calls back?

**POSSIBLE EXPLANATION**

Why am i bidding on my Brand terms?

Does PW offer a reviews program?

PROGRAM IS CURRENTLY SUSPENDED ﻿

**ROI REPORT EMAIL**

LOW or OUT OF FUNDS EMAIL

Ad sizes

POSSIBLE EXPLANATION

PROGRAM IS CURRENTLY SUSPENDED

ROI REPORT EMAIL